The traditional prizes were awarded during the lovely gala that was held in the prestigious setting of Palazzo Re Enzo in the heart of Bologna. Re Enzo Palace, Bologna           The Cosmofarma/Fenagifar prize “Young Pharmacist” was awarded to Luca Calcagnile, who had completed and implemented the “Colonna Mobile Regionale” project, after many years of voluntary work for the Civil Defence with a unique vehicle in Italy: the PHARMACY-CAMPER. The association Banco Farmaceutico wanted to acknowledge, with a homonymous prize, the virtue of Dr Stefano Storti, CEO of Y2K Communication, who “could properly enhance pharmacists’ image and social role through the communication campaign that was freely planned to support the 2009 National Day for Pharmaceuticals Collection”.   Cosmofarma – Fenagifar Award (Young Pharmacist). Mr. Paolo Corte, Fenagifar Chairman (on the right), awarded Mr. Luca Calcagnile.   Banco Farmaceutico Award. Mr. Paolo Gradnik, Associazione Banco Farmaceutico ONLUS Chairman (on the left), awarded Mr. Stefano Storti, CEO Y2K Communication.   CARE AWARD awaited prizes, dedicated to the best advertising campaigns, were awarded to BAYER for Citrosodina (radio campaign), RECKITT BENCKISER ITALIA for Benagol (TV campaign) and L’OREAL - Active Cosmetique Department for Vichy Aqualia (press campaign).   Care Award to L’OREAL – Cosmetique Active Div. for Vichy Aqualia (press campaign). Mrs. Annarosa Racca, Federfarma Chairman awarded Mrs Beatrice Pardi, Communication and Strategic Products Manager - Cosmetique Active Div. (on the right).   Care Award to RECKITT BENCKISER ITALY for Benagol (TV campaign). Mr. Andrea Mandelli, FOFI Chairman (on the right), awarded Mr. Giuseppe di Molfetta, Sales Manager (on the left).   Care Award to BAYER for Citrosodina (radio campaign). Mrs. Annarosa Racca, Federfarma President and Mr. Andrea Mandelli, FOFI chairman (on the left), awarded Mr. Sergio Schuler, Gastro-Derma Marketing Manager (on the right).