In 2026, the Cosmetic Summit took on a completely new look: no longer a series of individual talks, but a dynamic, multi-voice discussion designed to offer a more comprehensive and practical view of dermocosmetics in pharmacies, bringing together different perspectives and providing a rich exchange of ideas. The first session featured institutional presentations by Cosmetica Italia, which highlighted the strategic role of cosmetics in pharmacies through insights and projections. The second session, curated by Cosmofarma, unfolded in two distinct talks: a multi-voice conversation that welcomed diverse perspectives on two central themes — how pharmacies can engage with new generations through beauty, and the trend towards the democratisation of beauty. This phenomenon is making the world of beauty increasingly democratic, both in terms of product offerings and accessibility, thanks to the spread of social media and the values of inclusivity.