The new communication campaign, chosen for Cosmofarma 2024, focuses on the person and the enhancement of the skills of each individual, as a bearer of uniqueness – the payoff comes from this concept of the importance of human value and empathy and competence, characteristics that represent an added value, especially when we talk about health professions, such as that of pharmacists – but without forgetting the importance of technology. Digitalization and Artificial Intelligence are phenomena that can support and integrate – and not replace – the work of the human being.
The claim “Care. Inspiration. Evolution.” embraces 3 key concepts: caring as an invaluable value, synonymous with attention, commitment and closeness, inspiration as a spark from which to turn ideas and creativity into concrete projects, and evolution as personal and professional growth in the improvement sense.
The visual chosen to accompany the message declines in a playful and captivating concept of evolution, intended precisely as improvement, linked to inspiration and therefore that starts from the person and then take shape thanks to integration with technology.