The first meeting point in the sector
between AI, pharmacists and companies!

8–10 May 2026

Welcome to the first event on Artificial Intelligence dedicated to pharmacists!

Hub AI is now in its second edition!

For three days, a team of AI experts and numerous exhibitors offering innovative solutions will be available to pharmacists and business managers. Seminars, round tables, informational materials, one-to-one meetings and other events will all be aimed at discussing and understanding how this disruptive technology will contribute to the evolution of the sector.

Mission

Our mission is to offer a comprehensive experience that combines practical training, opportunities for discussion and direct access to cutting-edge technological solutions. We want to transform the way the pharmaceutical and healthcare market approaches AI, moving from theory to action within a stimulating and engaging exhibition setting.

Innovation partner

The synergy between Cosmofarma and WMF – We Make Future builds a bridge between the world of pharmacy and technological innovation, promoting encounters between pharmacists, companies, start-ups and innovators, creating opportunities for training, discussion and experimentation on the opportunities offered by AI in the health sector.

For the 2026 editions, the collaboration between the two events will be enhanced as follows:

  • The special HubAI area at Cosmofarma will host three start-ups selected by WMF experts, who will have the opportunity to present their services to pharmacists attending BolognaFiere from 8 to 10 May.
  • During WMF, three companies from Cosmofarma operating in the digital field will be able to present themselves to the event’s audience at BolognaFiere from 24 to 26 June.

It was founded in 2019 as a joint venture between BolognaFiere Cosmoprof, a BolognaFiere Group company that manages the international Cosmoprof network, and Senaf, Italy’s leading private B2B trade fair organiser. BOS combines the expertise of two trade fair groups, bringing together different approaches to the organisation of its trade fairs, which have a strong communicative impact and are highly results-oriented, putting people at the centre.

Think Fwd Group

Think Fwd Group was founded in 2013 and supports companies in the pharmaceutical sector in the strategic adoption of Artificial Intelligence to optimise, speed up and simplify processes and services. We support every stage of the digital transition through tailored consulting, implementation of advanced tools and staff training. We transform technological innovation into a concrete competitive advantage, ensuring operational efficiency and data security.

The experts you will meet

Digitiamo

Digitiamo

Since 2020, we have been supporting businesses and organisations in developing innovative solutions that optimise processes, improve performance and open up new opportunities for growth. We are a team of professionals with expertise in Data Science, Machine Learning, Generative AI, UX/UI Design and Business Strategy. Our mission is to make AI a concrete and strategic tool, with an ethical, responsible and results-oriented approach.
AIKU

AIKU

AIKU is a company that provides customer support based on Artificial Intelligence. It transforms customer service, making it more efficient, personalised and scalable. AIKU was founded in 2021 and aims to support companies in optimising the costs of managing incoming requests through a proprietary product.

Three ways to discover Artificial Intelligence

Exhibition of AI solutions for pharmacies

An exhibition area dedicated to AI solutions for pharmacies, where you can meet decision makers and generate new business opportunities.

Seminars and Workshops

A central stage for talks, debates, seminars, workshops and round tables with expert speakers, accompanied by practical workshops to explore real-life cases and concrete applications of AI.

Free one-to-one sessions with AI experts

Direct meetings with Artificial Intelligence experts to explore specific topics, clarify doubts and identify the solutions best suited to your business needs.