Cosmofarma hosted the Longevity Zone, a unique special initiative dedicated to promoting a culture of longevity, wellbeing and prevention. Within this space, innovation, training and hands-on experiences came together with professionals from the pharmaceutical sector and companies that have embraced a new paradigm of health, in which quality of life, prevention and care take centre stage.
Longevity Zone is where innovation, training and experience come together to promote a culture of longevity and wellbeing.
The aim of Longevity Zone is to create a personalised, effective and sustainable health programme suitable for all ages.
Offering companies visibility to a target audience that is attentive, sophisticated and sensitive to health and innovation.
Pharmacies become centres for longevity advice, not just points of sale. Longevity Zone supports them with training, tools and content.