Pescara is the city chosen for the second leg of the 2026 Roadshow, which will analyze the challenges and opportunities associated with the intergenerational management of the pharmacy business, focusing on economic and financial aspects, personnel management, technological innovation, and internal and external communication. The goal will be to provide concrete tools to enhance the professional legacy, ensuring business continuity and strengthening the pharmacy’s role as a local health center.

Genoa is the city chosen for the Cosmofarma Roadshow 2026, which will discuss the role of the rapidly evolving pharmacy, increasingly oriented towards an integrated local healthcare model. This conference aims to explore the new frontiers of the profession through three key areas: telemedicine, artificial intelligence applied to services, and the strategic role of welfare within pharmacy. Space for generational comparison with a focus on the communicative approach of professionals of different generations. An opportunity to reflect on the opportunities offered by technology, the skills required of the pharmacist of the future, and the contribution of pharmacy as a provider of health, prevention, and social inclusion.

Title of the day: REGENERATION IN PHARMACY BETWEEN TECHNOLOGICAL AND CENTRALIZED INNOVATION’ OF THE PERSON

Latina is the city chosen for the Cosmofarma Roadshow 2025, an event where online and offline communication will be widely discussed, with an approach ranging from over-the-counter interaction to social media, not to mention AI, a tool that must first be well-known to be a valuable ally in managing certain pharmacy businesses. We will take stock together with experts, pharmacy experts who will accompany us in an analysis of the language and how it changes depending on our interlocutor, whether at the counter or behind the screen of a device, and we will bring valuable testimonies for a day of information and discussion.

Title of the day:  COMMUNICATING IN THE PHARMACY, FROM SOCIAL TO SOCIAL, INCLUDING AI

Photo Gallery LATINA 2025

Verona is the city chosen for the return of the Cosmofarma Roadshow, an event where we took stock of the situation to try to provide tools and possible solutions to enhance and retain employees to make the pharmacy a more attractive workplace for recent graduates. This is an excellent opportunity for open discussion about the profession, with an eye turned outward to intercept trends and inspirations.

Title of the day: HUMAN VALUE, VALUE FOR THE PHARMACY..

Photo Gallery VERONA 2023

Venice Mestre hosted the first winter stop of the 2018 edition of the traveling project Cosmofarma On the Road. A day of learning and discussion between pharmacists and leading companies in the sector.

Title of the day: THE EVOLUTION OF THE PHARMACY SYSTEM IN VENETO. The event was also enriched by a focus on supplements and health pharmacy.

In Cremona, those present attended a training day where the councils transformed into real management training. The program immediately captured the guests’ attention thanks to the introduction of event director Roberto Valente and Ferderfarma Lombardia. Giorgio Cenciarelli of IQVIA introduced the data of the Italian market with a special focus on the Lombardy region, positive on all fronts.  Topics have ranged from e-commerce and customer journeys to insights into communications and new management solutions.

Cosmofarma On the Road’s first Tuscan event took place in Arezzo and was entirely dedicated to pharmacy management.  We have entered a new era. Major changes are coming to the channel, such as the entry of joint-stock companies into pharmacy ownership. But this may not be a threat but an opportunity! Not only that, digital, technology, and collaborations between industry players can also mark important points for accelerating your business. We talked about it with leading experts and leading companies in the pharmacy world.

Cosmofarma met with pharmacists and companies in the sector in Cagliari. On Saturday, June 10th, supplements and prevention were discussed: a very important topic for the pharmacist. The supplement market has significant numbers and the pharmacy channel is the most used by customers/patients.

Cosmofarma met with pharmacists and companies in the sector in Udine. On February 18, 2017, at the Hotel Best Western Là Di Moret, the protagonist was Prevention and the role of pharmacy. Many participants also attended the afternoon ECM Course: THE COLONORECTAL CARCINOMA SCREENING PROGRAM IN FRIULI VENEZIA GIULIA.

Cosmofarma met with pharmacists and industry companies in Lamezia Terme. The meeting took place at the T Hotel on January 28, 2017. The Calabrian one was the first stop on a new all-Italian calendar. The aim is to promote the content of the event with workshop sessions that will address the topics related to the different focuses of 2017.

Cosmofarma also promoted the 2017 edition at Expopharm from October 12th to 15th, with an exhibition space. Businesses and visitors got a preview of the event’s content, and new links were created with reference buyers. The aim of the participation was to give exhibiting companies new international exposure, thanks to the promotion of Cosmofarma abroad they will be able to meet new foreign visitors and expand business opportunities.