Lucca

Pharmacy 2031: between artificial intelligence and relational intelligence. The evolution of service and new customer expectations.

Date

Sunday, November 15, 2026

Ore 09:30

Location

IMT School for Advanced Studies, Lucca

Piazza S.Francesco, 19
55100 Lucca LU

Participation

Free

Limited places

WHY PARTICIPATE

The pharmacy of tomorrow
built today.

What will pharmacies look like in the next five years? In a context where artificial intelligence is being integrated into processes, services, and organizational models, the distinctive value of pharmacies will increasingly hinge on the integration of technological innovation, expertise, and the quality of human interaction.AI can support pharmacists in managing and evolving their services, but technology alone will not be enough. The real challenge will be understanding how to use it to enhance both relational and professional intelligence.

THREE TYPES OF INTELLIGENCE

The pharmacy of tomorrow
built today.

The customer is changing

Customers and patients are becoming increasingly informed, aware, and demanding. Pharmacies will need to evolve the way they communicate and build meaningful relationships.

Services are evolving

The pharmacy experience is becoming focused on personalized services which require new management models and new skills.

Skills become crucial

To understand change, use new technologies, and make the most ofwhat no algorithm can replace, such as professionalism and interpersonal relationships, we need new skills.