The encouraging figures for the digital world have shown how increasingly important it is to optimize one’s business and seize the opportunities offered by new channels, transforming one’s communication strategy in line with trends.
Furthermore, the resources of the PNRR dedicated to digitization projects have given and continue to give new impetus to the path already undertaken towards digital transformation in order to significantly reduce the gap that separates our country from its competitors.
The pharmacy world is setting itself challenges to change the way it does business, especially to address the major shift towards digital technologies.
For these reasons, at Cosmofarma 2025, visitors and companies will once again have the opportunity to experience the special area dedicated to digital development in pharmacies.
