The pharmacy as a point of consultation and advice, able to provide answers and solutions at a unique time, ranging from pregnancy to the birth of a child, to be addressed with competence and professionalism.
The service pharmacy is getting closer and closer to the customer/patient and represents an opportunity to provide advice and products to a specific target audience. The level of trust in pharmacists is increasingly high: 88% of Italians trust their pharmacist (Ipsos 2024 data).
In this context, specializing in mothers’ needs means retaining an important customer base and providing a wide range of products that can include food and hygiene products for babies and children, specific supplements for pregnancy and breastfeeding, vitamins for children, and dermocosmetic products for mothers’ skincare, as well as monitoring services and specialized training.
Pharmacies offering this range of products become an important point of reference for mothers and children, offering a combination of quality products and professional support, enhancing their role as healthcare providers and encouraging increased footfall.
