Call4Speakers returns to Cosmofarma 2026: where young mind of the farmaceutical field kept conferences and workshop, sharing their experience with the largest Italian pharmacy community.
Call4Speakers focuses on the theme of the Cosmofarma 2026 communication campaign, namely ReGeneration-NewGeneration in its various forms and interpretations: from intergenerational comparison behind and in front of the counter, to how to manage the transition from one generation to another in pharmacies in practical terms, from gender issues to the profile of the generation that is shaping the pharmacy of tomorrow.
“The generational transition in pharmacies represents an opportunity to regenerate the very identity of tomorrow’s pharmacies.”
“This is a transition that is not only organizational, but also cultural and value-based, requiring a shared effort aimed at...
Read all“This is a transition that is not only organizational, but also cultural and value-based, requiring a shared effort aimed at integrating diversity to generate value while preserving the continuity of the company.”
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“Generational transition is not just a phase of change, but an opportunity for regeneration: integrating simple and sustainable tools, such...
Read all“Generational transition is not just a phase of change, but an opportunity for regeneration: integrating simple and sustainable tools, such as intuitive digital processes, omnichannel communication models, and new consulting methods, allows us to build a bridge between the past and the future.”
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“Today, pharmacies are undergoing a double change: one in their audience and one within their teams. On the one hand,...
Read all“Today, pharmacies are undergoing a double change: one in their audience and one within their teams. On the one hand, senior customers are increasingly well-informed and younger generations rely on the internet for health information; on the other hand, teams are made up of pharmacists of different ages, with different values and expectations.”
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“The generational transition of the pharmacy becomes an opportunity to rethink the succession model itself: not just a change of...
Read all“The generational transition of the pharmacy becomes an opportunity to rethink the succession model itself: not just a change of ownership, but a structured business plan.”
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