In 2026 the Cosmetic Summit presented itself in a completely renewed guise: no longer a series of single talks, but a dynamic multi-voice talk, Designed to offer a more complete and concrete vision of dermocosmetics in pharmacies and to integrate different perspectives, offering a rich comparison of insights.
The first session welcomed institutional interventions by Cosmetica Italia, which highlighted the strategic role of cosmetics in pharmacy, thanks to insights and projections.
The second session, edited by Cosmofarma, developed into two distinct talks: a multi-voiced conversation that welcomed different points of view on two central themes — come pharmacy can intercept the new generations through beauty and the trend of the democratization of beauty. A phenomenon that sees the beauty world becoming increasingly democratic, both in terms of product offerings and access, thanks to the spread of social media and the values of inclusivity.
THE PROGRAM
Moderator: Beatrice Ambra Zanotto, Digital Pharmacist Specializing in Cosmetic Sciences
SESSION 1:
INTRODUCTION AND REFERENCE SCENARIO Luigi Corvi, President of the Cosmetics Group in Pharmacy
COSMETICS NUMBERS IN PHARMACY: GROWTH AND NEW OPPORTUNITIES Roberto Isolda, Head of the Italian Cosmetic Studies Center
SESSION 2: THE DEMOCRATIZATION OF BEAUTY
Erika Mallarini, Associate Professor of Practice at Government, Health and Not for Profit at SDA Bocconi School of Management
Paola Cassola, Journalist Pambianco Beauty
Marisa Ascioti, Pharmacist and Specialist in Cosmetic Sciences, Course Director for Qualified Cosmetic Informant (ICQ)
Vanni Codeluppi, Sociologist, full professor at the University of Modena and Reggio Emilia
SESSION 3:HOW THE PHARMACY CAN INTERCEPT NEW GENERATIONS AND POSITION ITSELF AS A POINT OF REFERENCE IN THE BEAUTY
