Among the new features at Cosmofarma 2026, the Longevity FarmaTalks provided an in-depth, vertical discussion dedicated to the world of longevity in pharmacies. With the participation of experts and specialised pharmacists, the initiative provided an opportunity to explore in depth the various aspects of longevity as applied to the pharmacy: from supplements to skincare, from prevention to services, and from protocols to personalised advice. A discussion designed to meet the needs of increasingly informed users who are looking for solutions that promote a longer, healthier life.