Welcome to the first event on Artificial Intelligence dedicated to pharmacists!
For three days, a team of AI experts and numerous exhibitors offering innovative solutions will be available to pharmacists and business managers. Seminars, round tables, informational materials, one-to-one meetings and other events will all be aimed at discussing and understanding how this disruptive technology will contribute to the evolution of the sector.
Mission
Our mission is to offer a comprehensive experience that combines practical training, opportunities for discussion and direct access to cutting-edge technological solutions. We want to transform the way the pharmaceutical and healthcare market approaches AI, moving from theory to action within a stimulating and engaging exhibition setting.
Innovation partner

The synergy between Cosmofarma and WMF – We Make Future builds a bridge between the world of pharmacy and technological innovation, promoting encounters between pharmacists, companies, start-ups and innovators, creating opportunities for training, discussion and experimentation on the opportunities offered by AI in the health sector.
For the 2026 editions, the collaboration between the two events will be enhanced as follows:
It was founded in 2019 as a joint venture between BolognaFiere Cosmoprof, a BolognaFiere Group company that manages the international Cosmoprof network, and Senaf, Italy’s leading private B2B trade fair organiser. BOS combines the expertise of two trade fair groups, bringing together different approaches to the organisation of its trade fairs, which have a strong communicative impact and are highly results-oriented, putting people at the centre.
Think Fwd Group was founded in 2013 and supports companies in the pharmaceutical sector in the strategic adoption of Artificial Intelligence to optimise, speed up and simplify processes and services. We support every stage of the digital transition through tailored consulting, implementation of advanced tools and staff training. We transform technological innovation into a concrete competitive advantage, ensuring operational efficiency and data security.
An exhibition area dedicated to AI solutions for pharmacies, where you can meet decision makers and generate new business opportunities.
A central stage for talks, debates, seminars, workshops and round tables with expert speakers, accompanied by practical workshops to explore real-life cases and concrete applications of AI.
Direct meetings with Artificial Intelligence experts to explore specific topics, clarify doubts and identify the solutions best suited to your business needs.