THE PROJECT
Cosmofarma is not stopping; on the contrary, it wants to spread its ideas and is doing so by getting moving: the Cosmofarma Roadshow project continues.
The initiative aims to reach pharmacists throughout Italy, bringing news, content, and updates from companies in the sector to keep the event alive all year round with a constant and widespread presence.
It is an opportunity to explore various issues related to the world of pharmacy in connection with the local area: a meeting platform for pharmacists, institutions, and stakeholders in the sector.
Pescara is the city chosen for the second stage of the 2026 Roadshow, during which the challenges and opportunities related to intergenerational management of pharmacy businesses will be analyzed, with a focus on economic and financial aspects, personnel management, technological innovation, and internal and external communication. The aim will be to provide concrete tools to enhance professional heritage, ensuring business continuity and strengthening the role of pharmacies as guardians of health in the community.
Title of the day: GENERATIONS IN PHARMACY.
ECONOMIC/FINANCIAL, ORGANIZATIONAL, TECHNOLOGICAL, AND COMMUNICATION ASPECTS TO ENHANCE THE HERITAGE OF THE PROFESSION
Genoa is the city chosen for the Cosmofarma Roadshow 2026, where the rapidly evolving role of pharmacies will be discussed, increasingly oriented towards an integrated local healthcare model. This conference aims to explore the new frontiers of the profession through three key areas: telemedicine, artificial intelligence applied to services, and the strategic role of welfare within pharmacies. There will be space for intergenerational discussion with a focus on the communication approach of professionals from different generations. It will be an opportunity to reflect on the opportunities offered by technology, the skills required of the pharmacist of the future, and the contribution of pharmacies as centers of health, prevention, and social inclusion.
Title of the day: REGENERATION IN PHARMACIES BETWEEN TECHNOLOGICAL INNOVATION AND THE CENTRALITY OF THE PERSON
Latina is the city chosen for the Cosmofarma Roadshow 2025, an event that will focus heavily on online and offline communication, with an approach ranging from counter interaction to social media, without forgetting AI, a tool that must first be understood in order to become a valuable ally in the management of certain pharmacy activities. We will take stock together with experts and pharmacy specialists who will guide us through an analysis of language and how it changes depending on our interlocutor, whether at the counter or behind a device screen, and we will bring valuable testimonials for a day dedicated to information and discussion.
Title of the day: COMMUNICATING IN THE PHARMACY, FROM SOCIAL MEDIA TO SOCIAL INTERACTION VIA AI
Verona è la la città scelta per il ritorno del Cosmofarma Roadshow, un appuntamento in cui si è fatto il punto della situazione per provare a fornire strumenti e possibili soluzioni di valorizzazione e fidelizzazione dei collaboratori per rendere la farmacia un luogo di lavoro più appealing per i neolaureati. Questa è un’ottima occasione di confronto aperto sulla professione, con un occhio rivolto all’esterno per intercettare tendenze e ispirazioni.
Titolo della giornata: VALORE UMANO, VALORE PER LA FARMACIA.
Verona is the city chosen for the return of the Cosmofarma Roadshow, an event that took stock of the situation in order to try to provide tools and possible solutions for enhancing and retaining employees, making pharmacies a more appealing place to work for recent graduates. This is an excellent opportunity for open discussion about the profession, with an eye on the outside world to identify trends and inspiration.
Title of the day: HUMAN VALUE, VALUE FOR PHARMACIES.
In Cremona, attendees participated in a training day where advice turned into real management training. The program immediately captured the attention of guests thanks to the introduction by event director Roberto Valente and Ferderfarma Lombardia. Giorgio Cenciarelli of IQVIA presented data on the Italian market, with a particular focus on the Lombardy region, which is positive on all fronts. The topics ranged from e-commerce and customer journey to insights into communication and new management solutions.
The first Tuscan event of Cosmofarma On the Road took place in Arezzo and was entirely dedicated to pharmacy management. We have entered a new era. Major changes are coming to the channel, such as the entry of corporations into pharmacy ownership. But this may not be a threat, but rather an opportunity! Not only that, digital technology and collaborations between players in the sector can score important points in accelerating their business. We discussed this with leading experts and companies in the pharmacy world.
Cosmofarma met with pharmacists and companies in the sector in Cagliari. On Saturday, June 10, the topic of discussion was supplements and prevention: a very important subject for pharmacists. The supplements market is huge, and pharmacies are the most popular channel for customers/patients.
Cosmofarma met with pharmacists and companies in the sector in Udine. On February 18, 2017, at the Best Western Là Di Moret Hotel, the focus was on prevention and the role of pharmacies. Many participants also attended the afternoon ECM course: THE COLON-RECTAL CANCER SCREENING PROGRAM IN FRIULI VENEZIA GIULIA.
Cosmofarma met with pharmacists and companies in the sector in Lamezia Terme. The event took place at the T Hotel on January 28, 2017. Calabria was the first stop on a new all-Italian calendar. The aim is to promote the event’s content with workshop sessions that will address topics related to the various focuses for 2017.
Cosmofarma also promoted the 2017 edition at Expopharm from October 12 to 15, with an exhibition space. Companies and visitors were given a preview of the event’s content, and new connections were made with key buyers. The aim of participating was to give exhibiting companies new international exposure. Thanks to Cosmofarma’s promotion abroad, they will be able to meet new foreign visitors and expand their business opportunities.
