Cosmofarma Exhibition, the pharmacy world’s leading European event for the Health Care and Beauty Care sectors and all pharmacy-related services, with its 150 hours of conventions, conferences and ECM courses, represents an exceptional opportunity for up-to-the-minute professional training, interaction and discussion that cannot be missed in the current climate of constantly developing regulations and policies.
2025 Edition
The butterfly, symbol of transformation, is the image that will accompany exhibitors and visitors through the pavilions of BolognaFiere for Cosmofarma Exhibition 2025. The 28th edition of the annual event dedicated to the world of Italian pharmacy, healthcare, and beauty care returns from April 11 to 13. The concept of human value in the 2025 edition takes shape and meets that of performance, converging in the claim PERFORMARE. The aim is therefore to promote a vision focused not only on what and how, but also on measuring one’s activities from a quantitative and qualitative point of view.
Thus, the butterfly returns, embodying the beauty of transformation, precious because it is unique, and therefore to be seized in all its potential. Cosmofarma Exhibition embraces the Butterfly Effect and applies it to the pharmacy sector: a well-known concept derived from physics to represent the global impact caused by microscopic variations on a large scale, so that every single player in the pharmacy sector can, through the power of small daily actions, generate a significant impact on the pharmacy system, a performance that leads to other performances.
2024 Edition
“Care. Inspiration. Evolution.” involves 3 key concepts: “take care” becomes an inestimable value, “inspiration” is the little spark that starts every transformation, every idea and every technological progress towards concrete projects and “evolution” is for the professional and personal growth.
The 2024 edition is focused on the individua and the enhancement of their skills, but we can’t forget the importance of the technology: digitalization and AI are very importants supportive instruments but they can’t replce the work of the human being.
The payoff emphasizes the human value, empathy and competence, important features for all the health professions, and certainly for the pharmacist.
The choice of this visual disclaims in a playful and appealing way the concept of evolution, linked to the inspiration and it starts from the person and it joins the technology. The origami is the symbol of the knowing how to create different forms born from a sheet of paper.
Inspirations make you grow, change, transform, improve, evolve and, possibly, fly.
Get inspired by Cosmofarma Exhibition 2024, we are waiting for you at BolognaFiere April 19 to 21.
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