The Call for Speakers 2026 focused on the theme of Cosmofarma’s communication campaign, ReGeneration – NewGeneration, exploring its many dimensions: from intergenerational dialogue behind and across the pharmacy counter to succession planning in community pharmacies, from gender-related issues to the emerging professional roles that are helping shape the pharmacy of tomorrow.

The Call for Speakers reflected the theme of Cosmofarma 2026’s communication campaign, ReGeneration – NewGeneration, exploring its different perspectives and interpretations: from intergenerational dialogue behind and across the pharmacy counter to practical approaches for managing generational transition in community pharmacies, from gender-related issues to the profile of the new generation shaping the pharmacy of tomorrow.

Topics and Winners

When the Business Is Family: A Practical Guide to Succession Planning in Community Pharmacy

Carolina Bruno, Work and Organizational Psychologist specializing in business consulting for community pharmacies

The Pharmacy of Tomorrow: An Intergenerational Space Where Digital Innovation Strengthens Human Relationships

Carlo Sassone, Co-founder and Sales Manager, Salute360

Succession 4.0: When Economics Meets Community Pharmacy

Luigi Massa, Future Pharmacist & Pharmacy Business Developer

ReGeneration – NewGeneration: Rethinking How to Build the Pharmacy of the Future

Vittoria Bottura, Community Pharmacist, and Stefano Camagni, Freelance Pharmacist

The Regenerated Pharmacy: Entrepreneurship, Generations, and New Healthcare Models

Pamela Serena Nerattini, Consultant, Trainer, Facilitator, and Human Resources Coach