Cosmofarma Exhibition, the event that brings together the pharmacy world in Bologna, has closed its 23rd edition. The results speak of a constantly growing event: + 7% of visitors, over 400 exhibitors and an increase in the exhibition area of 15%.
The 2019 edition of Cosmofarma put the focus on relationships. Relationships between patients and pharmacists, between pharmacists and companies, and between companies and distributors. And, naturally, the relationship between Cosmofarma and all of the key players in the pharmacy world.
Every day, we are seeing an increase in the number of technologies that help us to communicate, and perhaps this is why we need to feel like we are being heard, understood, and looked after. There’s a need to return to personalizing the way we interact with and relate to others. This is especially true in the pharmacy world.
The theme of relationships carried through the events on the 2019 conference calendar. Along with the themes that our visitors have come to expect—MANAGERIAL, INSTITUTIONAL, and SCIENTIFIC—there was also a series of conferences dedicated to PERSONAL RELASHIONSHIPS, highlighting interpersonal, discussion, and listening skills as a way to get back in touch with those complex, delicate relationships that are the core of the pharmacy profession but that have been lost over time.
Cosmofarma 2019 put a big focus on market performance, with quite a few in-depth reports on current trends and on the key segments that are ever more in the forefront, like supplements and cosmetics.
Cosmetic Summit was one of the latest innovations for 2019. This focus on the world of dermatology and cosmetics in the pharmacy offered an in-depth look on trends and future scenarios. Obviously, we talked about digital, lead generation, and how to put the customer at the center of things.
This has been a year of great initiatives and innovations that saw the show expand. Actually, Cosmofarma 2019 occupied one of the new pavilions, number 30, in addition to the historic ones—25, 26, and 36.
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